Crafting Innovation: A Journey with Chuck Longanecker

In the bustling landscape of design and entrepreneurship, Chuck Longenecker stands as a beacon of creativity and wisdom. 


Navigating Life’s Complexities Through Wisdom: A Q&A with Basile Studio’s CEO, Chuck Longanecker

Chuck Longanecker, a prominent figure in design and entrepreneurship, leads the team at Basile Studio,a full-service design, build, and fabrication studio based in San Diego, California. As a design-obsessed, experience-driven hospitality firm, they specialize in the creation of innovative, functional, and distinctly relevant structures, environments, and objects.  With a rich history of founding and cultivating ventures, including the pioneering UX design firm Telepathy. In his guest appearance on the Wild x Wise podcast, Chuck shares profound insights into his ethos, advocating for discernment over haste in decision-making, authenticity in personal connections, and a harmonious blend of audacity and wisdom in navigating life's complexities.


Q: In what ways do you feel you’re most wise?

A: I never really think about it. Maybe that makes me wise? Perhaps it’s waiting to make decisions until a certain direction feels right. Many times, we are pressured to make a business call as fast as possible. But those decisions trickle down and affect the product, client, team members and end users. Waiting to make the right call from wisdom instead of pressure can benefit everything.  



Q: What brings out the wild in you?

A: Spend time with people who truly accept you. Otherwise, being wild may just be an act.

Q: Who inspires you with their wild and wise approach to life?

A: Richard Branson. He’s performed wild and adventurous stunts to promote his businesses over the years. Yet, he grows each business organically with strong leadership and maintains a headcount under 100 people per division to keep his teams tight.

Q: How can aspiring visionaries find the right balance between pushing boundaries and drawing from life's lessons?

A: They are one and the same. You have have to push boundaries to draw from life’s lessons.



Q: How do you personally define a "curated life," and how has this concept shaped your choices and experiences?

A: A curated life is a life that you can “choose” your current experience. That could either be a choice under your own control or an acceptance of what is. The trick is finding the right blend of choice and acceptance for both yourself and the people around you


Q: What are your aspirations and vision for the future, considering both your wild creative ideas and the wisdom you've gained?

A: Enjoy the present. It’s all there is.


Listen to the full episode on Spotify or Apple Podcasts.

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